Thania Garcia It’s the end of the year and Vevo has crunched the numbers to find out which music videos and artists saw the highest viewership on the platform.
After releasing multiple albums, touring the world with record-breaking numbers and launching a concert film, Taylor Swift was named Vevo’s “Most Watched Artist” in the United States with nearly 650 million views in 2023.
According to the music video network, during the “Eras Tour,” Swifties across the country tuned in to view Swift’s content on Vevo — this includes videos for “All Too Well: The Short Film” (+333% lift in U.S.
views), and “cardigan” (+150% lift in U.S. views), along with “Fifteen” (+171% lift in U.S. views). Lil Baby, who has topped Vevo’s U.S.
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