The AMC distributed Taylor Swift: Eras Tour concert movie officially made $2.8M in Thursday night previews.
We told you last night that the rough estimate was below $5M. The pic played in 2,700 theatres with showings last night beginning at 6 p.m.
local time. Remember, these previews aren’t indicative of how the weekend will go. Projections of $100M+ stateside still stand at 3,855 theaters.
Swift announced Wednesday night moments before her premiere that she was pivoting her lucky 13 release date plan of Friday 6PM to Thursday night previews for the Sam Wrench directed movie.
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