‘Taylor Swift: Eras Tour’ Concert Film Already Blasting Past $10M+ In Ticket Presales
deadline.comEXCLUSIVE: Since going on sale at 7:15AM CT this morning, ticket presales for AMC’s Taylor Swift: Eras Tour concert film are well past $10M we hear per sources and counting.
By the end of the day this presales figure will be tremendously north of what we’re seeing. Just as the industry is taking out their calculators to figure out how this AMC distributed concert film to the top three circuits (and possibly more theaters) is bound to do in its opening weekend, off what will largely be a marketing campaign fueled by circuits’ social media, email blasts to loyalty clubs and Swift herself, this enormous presales figure for the pic’s four-weekend play is making distribution executives fall out of their chairs.
What does Eras Tour even comp to in regards to presales? “Some Marvel movie,” adds a distribution guru. They’re right: Days before Eternals opened, presales were at $13M.
But Eras Tour is poised to be crazy higher. Certainly, AMC doesn’t have the marketing spend of a major studio ala Disney, Sony and Paramount who opened their respective docu-concert movies to big numbers, i.e.
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