Taxi! How One International Distributor Got Business Moving During The London TV Screenings

deadline.com:

EXCLUSIVE: The London TV Screenings are a whirlwind of meetings, screenings, lunches and cocktail bashes for buyers.

With so many vying for their attention, one savvy distributor found a novel way to get some quality time with the in-demand execs; provide a taxi service to and from the smorgasbord of events and shop them your wares during the ride.

Belgium-based Be Entertainment is the distrib in question. It got its own cab up and running to ferry buyers to and forth events this week.

Managing Director Gepke Nederlof told Deadline that the “Be-Entertaxi” was its alternative to fixing dozens of coffee meetings or hosting a screening amid the myriad happenings in TV Screenings week. “We created the idea after hearing many buyers talking about having too many screenings and people to see with too little time,” she said. “We thought it might be a good idea to make their London stay easier… picking them up from one screening or meeting and bringing them to the next, using our time together efficiently and trying to make it entertaining at the same time.” It’s a fun and inventive idea but also underscores how big the London TV Screenings have become.