Tampax ad given the red flag after ASAI receives 84 complaints

evoke.ie:

They company adds that the advertisement never intended ‘to have sexual connotations or to offend in any way.’The ASAI ruled that ‘the advertisement, although light-hearted in nature, provided factual information in a manner that was neither explicit nor graphic.’In addition, it did not consider that the advertisement had caused grave offence.The ASAI upheld complaints that the ad caused general offence, but it did not uphold claims that the ad’s content was demeaning to women, unsuitable for children or that it contained sexual innuendo.It did note, however, that the level of complaint it had received and the concerns expressed indicated widespread offence and so it considered the ad was in breach of regulations on this front.The ASAI.