ArrDee: Last News

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ArrDee announces lingerie line: ArrdoubleDee’s
ArrDee has announced his own lingerie line, ‘ArrdoubleDee’s’.The Brighton rapper has shared the news of his latest business venture on social media, where he posted a picture of himself surrounded by four models.“Been working on something different for a minute now,” he wrote. “Glad to announce ArrDoubleDee’s Lingerie is COMING SOON.” No official release date for the line has been announced so far.Alongside lingerie, the line’s website also promises nightwear, swimwear, accessories and more.This isn’t the first time ArrDee has dipped his toes outside of music – he has previously launched his own fast food chain, Ugly Chicken, in collaboration with Taster.A post shared by ArrDee (@arrdeegram)ArrDee recently sent shots at the UK rap scene with new single ‘If The Shoe Fits’, which saw him take aim at rappers like Nemzzz because his “hits ain’t charting”, as well as taking a jab at nostalgic rapper Strandz for having one charting song (2023’s ‘Us Against The World’) “but we knew it wasn’t lasting“.Previously, ArrDee put out a collaborative single with French rapper Favé called ‘Time’, following solo single ’12AM At Home’, which was released in January this year.His last full-length record was his 2022 debut mixtape ‘Pier Pressure’, which NME gave four stars: “This concise 11-track project thankfully isn’t overloaded with guest features that come across like contractual obligations.
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Alcohol adverts featuring rapper ArrDee have been banned
https://t.co/hNP2HELPS6 pic.twitter.com/IlnQGyyz83— Litty Liquor (@LittyLiquor) January 13, 2023The ASA challenged the use of the phrase “Get Lit” which was thought to have encouraged excessive and irresponsible consumption of alcohol. They shared: “We understood that the word ‘lit’ had a long history of being used as a slang term for being drunk, and that it had also become popular within the rap music scene to indicate being intoxicated.”They continued: “We noted that in recent years the term ‘lit’ had also been used in rap music to mean that something was exciting, or of an excellent quality.However, because the ad was focused on the creation and consumption of an alcoholic drink, and was set in a nightclub and a distillery, we considered that consumers would likely associate the phrase “#GETLIT” … to relate to the consumption of alcohol, and becoming intoxicated.”“We therefore considered that the ad was likely to encourage excessive consumption of alcohol,” they added.#NewProfilePic pic.twitter.com/W66MOMtmT5— Litty Liquor (@LittyLiquor) December 14, 2022Litty Liquor responded to the complaints by apologising for including the rapper in the advertisements and removed the ads posted to their official Instagram account. The company added that they understood how the phrase “#GETLIT” could have been perceived as promoting excessive and irresponsible alcohol consumption, but said it intended to promote their products in a responsible and appropriate manner.They also shared they would be reviewing their advertising policies and procedures in order to prevent similar issues from occurring in the future.In other news, ArrDee recently collaborated with Cat Burns on the track ‘Home For My Heart’.
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ArrDee and Aitch link up on rip-roaring new track ‘War’
ArrDee and Aitch have linked up on a brand new single – you can check out the video for ‘War’ below.The much-talked about collaboration between the UK rap wonder kids sees them trade slick verses over a high-energy drill instrumental produced by LiTek and WhYJay.“See, I remember this time, I was flat on my arse/ Mum lost the yard and I’m tryna graft/ Studio was my time apart/ I’d go bake off back at Muli’s yard/ Schemin’ how we’d get our mulas up/ Stupidness for a few quid more/ Thank God everyday that music bussed,” Arrdee raps in his opening verse, recalling tougher times.When it’s time for Aitch to get his bars off, he puts his foot down and goes into full-blown bragging mode: “Yo, alright, I got sixteen, fifteen left/ Armz Korleone when I lift these reps/ Hard to moan when you live this blessed/ Bro don’t park the chrome, he just rips and press/ Swipe and go, I spend quids on creps/ Multiply my dough when I flip this cheque.”The track comes alongside a video directed by Gabriella Kingsley, which sees the two rappers face off with rivals battalions – complete with tank-like 4x4s, balaclava-clad horsemen and footsoldiers dressed in black – on a beach in ArrDee’s native Brighton.You can watch the video below: Aitch was among the names recently announced to be performing at this year’s Longitude Festival.The Manchester rapper will be joined by the likes of Dave, Tyler, The Creator, Megan Thee Stallion, Doja Cat, A$AP Rocky, The Kid Laroi, Jack Harlow and more.In a recent cover story for NME, Aitch spoke about his roots and his love for his hometown. “I’m a proud Mancunian, 100 per cent,” he said.

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