Gavin Bridge Senior Media Analyst Entertainment-industry pros believe the writers have more leverage than the studios as they begin negotiations over a new contract, according to an exclusive new survey.
One-third of respondents gave TV scribes a vote of confidence, as opposed to one-fifth who touted the studios’ clout in an online poll of 640 U.S.
adults working in showbiz conducted on March 15-16 by insights firm YouGov. The survey was commissioned by Variety Intelligence Platform, which recently released the special report “Time to Strike?” What may explain the perception of the writers’ leverage is a sense that there’s newfound solidarity among members of the WGA, in the past a notoriously fractious group believed this time to be united around key issues, from its top showrunners to its newbie scribes.
In contrast, industry observers noted there was less cohesion during a previous round of negotiations back in the pandemic period.
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