Super Nintendo World Ready To Launch At Universal Studios Hollywood: “This Is Really A Revolution For Us”

deadline.com:

In 2016, the theme park that saw the biggest jump in attendance in the world was Universal Studios Hollywood. That year, the park’s attendance surged 13.9% to 8,086,000 visits, according to the EA/AECOM Theme Index and Museum Index.

What happened? The Wizarding World of Harry Potter, that’s what. This year, Universal Studios Hollywood may be on the cusp of launching another mega-draw that’s smartly created from wildly popular IP.

With Harry Potter, Universal Creative — the division of the company responsible for theme park experiences — did a great job of building interactivity into the Wizarding World, which is a large part of what sets it apart.

This time around, the IP they’re leveraging is one with which visitors are already used to interacting. Universal’s challenge is to do it justice.