The domestic box office at $2 billion currently this year is dragging 21% behind the same January-April spread last year, and when Universal’s Fall Guy commences the hot moviegoing season this Friday with a hopeful $35M, expect summer to drag some more.
That’s because the lack of product due to the actors’ strike has made a backloaded May through Labor Day frame in what will be lucky —lucky— to hit $3 billion.
That’s a $1 billion less than last summer’s $4.09 billion per Comscore and -27% off. More bad news about summer: It’s not going to catch up the year any more against 2023.
Essentially, expect less and hope for more. Remember, no one saw Barbenheimer and Sound of Freedom coming last summer and that trio collectively minted $1.15 billion.
Read more on deadline.com