Patrick Frater Asia Bureau ChiefIndonesia, one of the world’s least-penetrated large media markets, is finally tuning in to subscription video services.
The total number of paying subscriptions has reached seven million, according to new research.According to new data from consultancy and research firm Media Partners Asia, paying subscriptions surged from 3.4 million to 7 million in the four months between Sept.
5, 2020 and Han. 6. 2021. That reflects the arrival of Disney Plus Hotstar, a low cost version of Disney Plus that combined a large proportion of local content with easy access and payments through a partnership with cellular phones group Telkomsel.MPA and its consumer insights unit estimate that Disney Plus has quickly picked up.
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