Alex Ritman For the first time, 2025 will see streamers outpace commercial broadcaster in global content spend, according to a new report.
New figures released by Ampere Analysis predict global content spend will reach $248 billion this year, a 0.4% year-on-year increase (following a 2% increase in 2014 driven by ad spend on the U.S.
election, Summer Olympics and the resolution of 2023’s Hollywood strikes). Of that figure, Ampere claims that streaming services will spending $95 billion on content this year, a 39% share, while commercial broadcasters will comprise 37%.
The rest of the spend will be made up by public broadcasters (9%), theatrical studios (8%) and pay-TV (7%). According to Ampere, U.S.
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