Streamers Set to Outspend Commercial Broadcasters for First Time This Year, Report Claims
Reading now: 123
variety.comAlex Ritman For the first time, 2025 will see streamers outpace commercial broadcaster in global content spend, according to a new report.
New figures released by Ampere Analysis predict global content spend will reach $248 billion this year, a 0.4% year-on-year increase (following a 2% increase in 2014 driven by ad spend on the U.S.
election, Summer Olympics and the resolution of 2023’s Hollywood strikes). Of that figure, Ampere claims that streaming services will spending $95 billion on content this year, a 39% share, while commercial broadcasters will comprise 37%.
The rest of the spend will be made up by public broadcasters (9%), theatrical studios (8%) and pay-TV (7%). According to Ampere, U.S.
Read more on variety.com
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
