Maane Khatchatourian Netflix Twitter Strategy Maane Khatchatourian Netflix

‘Stranger Things,’ ‘Last of Us,’ ‘Peaky Blinders’ Help Netflix Dominate Twitter Conversation

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variety.com

Maane Khatchatourian News Editor, Variety.comRenewals and trailers were on the agenda for Netflix this week and the strategy paid off with viewers.

On Variety’s Trending TV chart for the week of June 6 to 12, the streaming service secured eight of the Top 10 spots with overall mentions and engagements on Twitter.“Stranger Things” was this week’s overall winner with more than 638,000 engagements, continuing a three-week run at the top following the show’s May 27, fourth-season return.

The horror drama itself continued to be a buzzy topic with viewers as they caught up and dove into the storylines.The build-up for Season 4 Part 2 was another large reason for the continued chatter.

Creatives promised the finale contains more special effects than the entire third season combined and the show also dropped a new trailer ahead of the two-episode, July 1 return.Stranger Things 4 VOL.2.

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