‘Stranger Things’ creators on Kate Bush viral moment: “You can’t really manufacture it”

nme.com:

Stranger Things, Matt and Ross Duffer, have looked back on the Netflix show’s popularity, in particular the Kate Bush viral moment from season four.In the most recent season Kate Bush’s 1985 classic ‘Running Up That Hill’ plays a significant role in Max’s (Sadie Sink) story line.

The character becomes trapped in a dark dimension by the powerful enemy Vecna. Her friends try to rescue her by playing the song, her favourite, as it helps Max resist the villain’s influence.The popularity of the moment, and the show itself, led to the song becoming popular on social media, with a new generation discovering Bush’s work.

The song went to one billion streams in the summer of 2023, with Bush herself thanking fans “for sending this song on such an impossibly astonishing journey.

I’m blown away”.“You can’t really manufacture it,” Matt Duffer told Variety when looking back on its popularity. “If you try to manufacture it, you’re almost guaranteed for it to not hit” he said. “The Kate Bush thing, I thought that episode was cool, and I love Kate Bush.