Storied Media Group Teams With AI Firm Vitrina To Provide Detailed View Of Global Entertainment Supply Chain
deadline.comEXCLUSIVE: Storied Media Group, which is run by former ICM lit agent Todd Hoffman, has formed a strategic alliance with AI firm Vitrina.
By teaming up, the companies aim to offer clients a more sophisticated view of the global entertainment supply chain. SMG rolled out an intellectual property platform called StoryScout in 2018, expanding it globally three years later.
Initial buy-side clients of StoryScout included Sony Television, New Line and Range Media. IP offered by StoryScout, much of it exclusive, spans true stories, life rights, journalism, comics, graphic novels, books, podcasts, and video games.
In building the service, Hoffman drew on his background repping writers and media outlets like The New York Times, 60 Minutes and New York magazine, and working at SMG with the Marshall Project, The Guardian, The Washington Post and NPR.
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