‘Stick Season’: How Noah Kahan’s Love Letter to Vermont Went Viral Before He Even Recorded It in the Studio
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variety.comMike Wass A breakup song and a love letter to his home state of Vermont, Noah Kahan’s “Stick Season” had a longer road to chart glory than most.
The story begins deep in the pandemic, when Kahan teased the opening verse on Instagram, instantly striking a chord with lonely and isolated followers.
He performed the song live in 2021 and released it the following year as the lead single and title track of his third album.
That was only the beginning. “Very early on it became clear that ‘Stick Season’ was touching a nerve and turning casual listeners into superfans,” says Ryan Langlois, general manager of Kahan’s management firm, Foundations Music.
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