Steve Rifkind Unveils New Loud Music Group Artist Roster, Staff

variety.com:

Geoff Mayfield Loud Records, the hip-hop label that launched Wu-Tang Clan, Mobb Deep and Big Pun, is about to make noise again, as founder Steve Rifkind revives the brand to launch a nimble indie.

The new venture kicks off today — Monday, Sept. 28.Unlike the original Loud, which launched in 1991 through BMG Distribution in the era when there were six major record companies, the new incarnation is setting up shop as a pure independent, with no formal ties to any major labels.

The company celebrated its 25th anniversary in January with a concert at New York’s Radio City Music Hall featuring Wu-Tang Clan, Fat Joe and others.In line with some of the precepts recently touted by Rifkind’s longtime friend Kanye West, artists will own their own.