James Corden Stephen Colbert Trevor Noah Brian Steinberg-Senior show president google James Corden Stephen Colbert Trevor Noah Brian Steinberg-Senior

Stephen Colbert, Trevor Noah, James Corden Unite for Google Commercial Triple Play (EXCLUSIVE)

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variety.com

Brian Steinberg Senior TV EditorStephen Colbert, Trevor Noah and James Corden all have extra work this evening.The three late-night hosts will on Wednesday night make nods to Google and a new commercial from the company that highlights how consumers searched for ways to heal and come back during a difficult year, part of a rare triple play that weaves an advertiser’s message across three different late-night programs in the same time span.The project has been in the works for almost three months, says Joe Mina, senior vice president for news, late-night and daytime sales at ViacomCBS, which broadcasts “The Late Show” and “The Late Late Show” on CBS and “The Daily Show” on Comedy Central.“There is a matrix of things we have to manage in.

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