Steph Shep Drops Her Skin-Care Routine
glamour.comGlamour. “That's what Plus is. I've never seen anything like it, and I knew I needed to be involved. I reached out. I'd been using the product and was so impressed and blown away by it." Shepard hopes that she's able to help tell the brand's story in an exciting way, and in turn, make feel a little less heavy. “The brand lends itself to being able to tell this fun story and for people to want to change their habit, not because it's out of necessity,” she says. “We should all want to make better choices, but we want to give someone a fun option that maybe isn't as scary.
Because change can be scary. We've subscribed to fossil fuels for however long we have, and getting our personal care products in these plastic bottles for as long as we've known, so it can be difficult to change that habitually on a societal level.
But when you make [the product and packaging] so fun, where it's this bubble gum tape and you pull it out and cut it off, it makes it more inviting.” This content can also be viewed on the site it from.When it comes to her own skin care routine, Shepard obviously keeps the planet top of mind, and tries to put her money where her mouth is.
She prioritizes sustainable and , as well as those that are female or AAPI founded. “I've realized being an influencer in the beauty space, the consumer dollar does have a really big impact,” she says. “So knowing that, I try and make really conscious decisions about where I'm shopping.
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