Starz CEO Jeff Hirsch said 50% of the movies in its sunsetting first window deal with Sony did less than $10 million at the box office, a reason it moved to a new agreement with sister company Lionsgate/Summit, whose pictures are fewer but resonate more with the Starz audience.“Other than three movies [he mentioned Spider-Man, Venom and Jumani] they were not resounding with our viewers,” he said during a Q&A at a virtual media conference hosted by MoffettNathanson Research.“If you take those out, none of the other movies were in the top ten” on the service.“Based on our consumer data … on a title by title basis, we didn’t think the value was there to pay for that pay one [window].
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