SRM Entertainment, Suretone Pictures Join Forces

deadline.com:

SRM Entertainment and Suretone Entertainment’s Suretone Pictures are in negotiations to form an alliance. The plan is to capitalize on Suretone Pictures’ film productions, tv content creation, existing library and distribution strengths, alongside SRM’s merchandise, manufacturing and distribution businesses as it looks to ramp up as a content provider.

SRM and Suretone Entertainment’s Suretone Pictures are engaged in far-reaching discussions to jointly create a new media company using certain assets of Suretone Pictures as the two companies intend to come together to build a multi-film asset and IP based library that will move into distribution, merchandising and production.

The goal is to merge Suretone Pictures’ assets into SRM next year, subject to regulatory approvals and other customary closing conditions.

Jordan Schur, Suretone Pictures’ President, will initially join SRM as an advisor, guiding the venture as he oversees various film-making endeavors, as well as spearhead movie acquisition and related merchandising efforts for the companies with Suretone Pictures’ film and tv industries partners.