Todd Spangler NY Digital EditorSpotify has suspended premium service in Russia after the country launched its war on Ukraine — a move that the audio streaming powerhouse expects to result in a loss of about 1.5 million paying customers in the first quarter of 2022.That’s according to Spotify CFO Paul Vogel, who spoke at Morgan Stanley’s 2022 Technology, Media and Telecom Conference on Wednesday.
According to a Spotify spokesperson, the loss of its business in Russia is not material: The country represents less than 1% of total revenue.Vogel also alluded to the recent controversy over podcaster Joe Rogan, which has spurred calls to boycott the streamer (but Vogel didn’t identify Rogan by name).Prior to Russia’s invasion of Ukraine, according to Vogel, Spotify was trending ahead of its Q1 guidance of adding a net 8 million total users, including 3 million paying customers.
That suggests that Spotify was not seeing a significant loss of users because of the backlash over Rogan, who has a $200 million-plus exclusive deal with the company.
Rogan has been accused of spreading COVID misinformation on his popular “The Joe Rogan Experience” show, and he’s drawn fire over using the N-word in past episodes (which Spotify has since removed).
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