Spotify Reveals Major Push Into Audiobooks, Adding 150,000 Titles To Existing Premium Subscription Plans
deadline.comSpotify is making a major push into the audiobook sector, adding more than 150,000 titles to its premium subscription plans.
The streaming company announced details at an event at its New York headquarters today headlined by CEO Daniel Ek. The UK and Australia are the initial territories with audiobooks, and other parts of the world will soon follow, including the U.S.
this winter. “This is a big step in the evolution of Spotify,” Ek said. Recalling the founding of the company in 2006, he added, “the world looked very different than it does now.” The music industry at the time was in turmoil, beset by piracy and facing an existential crisis as legacy revenues plunged.
After it had made a successful entry into the music business, Ek said, Spotify then moved to podcasting in 2018, finding that podcast listeners also listened to a lot of music and vice versa, creating a virtuous cycle.
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