Sportscaster Rich Eisen’s ‘Run Rich Run’ Event Raises Millions for St.Jude Children’s Research Hospital
variety.comJack Dunn In 2005, NFL Network sportscaster Rich Eisen and former Dever Broncos running back Terrell Davis were sitting in the stands of the RCA Dome in Indianapolis waiting for the NFL scouting combine to begin.
In a fit of boredom, Eisen said out loud “I could run the 40-yard dash right now.” Davis scoffed at the idea, which only motivated Eisen to take up the challenge.
Dressed in a suit and tie, Eisen would take the field and run the dash, thinking nothing of it. Little did he know the cameras were rolling, and that night, his run would air on the NFL Network to thousands of viewers. “[I was in] complete shock, but it was all in good fun,” recalls Eisen. “That’s the best part about doing a broadcast with a family.
It’s just like any group of friends where you’re always ripe for being made fun of.” This marked the first instance of what eventually became “Run Rich Run,” an annual charity event where Eisen collects donations for St.
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