Nick Vivarelli International Correspondent Global sports management and production powerhouse IMG has inked a five-year production partnership with the Saudi Pro League and Saudi Arabian Football Federation.
The deal covers the main tournaments in the kingdom’s fast-growing soccer league which boasts global soccer superstar Cristiano Ronaldo, among other household names.
Starting from the 2024-25 season, IMG will take on the role of broadcast producer on top of being distributor outside the Middle East and North Africa (MENA) region for the Roshn Saudi League, King’s Cup and Saudi Super Cup in tandem with their partners. “The strategic collaboration will ensure best-in-class production quality, innovation and consistency across all RSL, Saudi Super Cup and King’s Cup matches,” a statement said.
Established in 2008, the 18-club Saudi Pro League in 2023 launched its so-called “transformation strategy” in early 2023 in line with the kingdom’s Vision 2030 strategy to diversify its economy away from oil.
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