Refresh for chart and more analysis Some studio distribution bosses use to say that moviegoing is a 52-week business.
Well, that’s not the philosophy this weekend, and it’s even grimmer next weekend as most of the majors figured in the wake of MLK weekend, and a traditional box office dead zone like January with Omicron flying around, that it wasn’t worth the P&A spend to put any kind of movie out there.
Back in the good ole days, and we’re talking five years ago, post MLK was the time when Universal turned M. Night Shyamalan’s Blumhouse horror movie Split into an event with a $40M start, and Paramount settled for second on their Vin Diesel sequel xXx: Return of Xander Cage for $20.1M.And, so, we settle for Sony’s Spider-Man: No Way Home rising to No.
1 in its 6th weekend with $13.5M, putting its massive domestic total at $720.4M, and Paramount/Spyglass Media’s Scream in second with a -61% drop with $11.7M, and a $50.6M ten-day total.
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