Spain’s Streamers Embrace Entertainment Formats Adaptation, led by Prime Video Blockbuster ‘Operación Triunfo’
variety.comEmiliano De Pablos After 12 seasons on linear TV, flagship Spanish talent show “Operación Triunfo,” produced by Banijay Iberia’s Gestmusic, has jumped successfully to the online environment via Prime Video. “Operación Triunfo’s” first gala was the most viewed premiere in the history of Prime Video in Spain.
Its app for voting accumulated 53 million votes and, on social networks, generated 718.9 million views in TikTok and YouTube, according to VOD analytics Sigmados30.
Since 2021, when Netflix teamed with Grupo iZen to launch “Insiders,” the streamer’s first Spanish Original reality show, the demand of unscripted content on the online platforms has been progressively increasing. “Entertainment can be more cost effective for streamers than producing fiction,” argues iZen president Jose Velasco, who years ago produced the Spanish version of “Big Brother.” “On part of the streamers this has also been an effect of shifting their focus.
Now, entertainment and documentaries are new ways to attract the user’s attention on a daily basis,” he explains. “It is also a question of effectiveness.
Read more on variety.com
