Southeast Asian Media Markets Show Digital Growth Amid Streaming Wars, Analysis Presented at Taiwan Creative Content Fest Reveals
variety.comNaman Ramachandran A comprehensive trends analysis of Southeast Asian media markets reveals significant digital advertising growth and streaming platform expansion, with Indonesia, Thailand and Vietnam emerging as key territories for content development and format adaptation.
According to K7 Media U.K. analysis presented by the firm’s associate director, operations, Michelle Lin at the Taiwan Creative Content Fest (TCCF), Indonesia stands out as the region’s most promising market, with an 8.5% annual growth rate in entertainment and media revenue.
Thailand and Malaysia follow at 4.4%, with Taiwan and the Philippines at 4.1%. Digital advertising spending in Southeast Asia mirrors global trends, with Singapore, Thailand and Malaysia allocating the largest share of ad budgets to digital platforms, followed by Indonesia and Vietnam.
The research indicates that connected TV revenue is expected to double from 2023 to 2028. In Indonesia, where Disney+ and Netflix each command over 20% of the SVOD market, local platform Vidio leads in subscribers with 4 million users.
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