South Lanarkshire Council commits to boosting tourism in the area

dailyrecord.co.uk:

South Lanarkshire Council pledges to boost tourism in the area as levels have not recovered since the pandemic.An update on tourism was given to councillors on the community and enterprise resources committee, the council committed to attracting visitors to the area as tourism is a key employer in South Lanarkshire.Despite employing 3,483 full time employees, welcoming 1.46 million tourists and generating £266 million, councillors were warned that the sector is yet to fully recover to pre-pandemic levels, with many businesses struggling to trade viably.The Lanarkshire Live app is available to download now.

Get all the news from your area – as well as features, entertainment, sport and the latest on Lanarkshire’s recovery from the coronavirus pandemic – straight to your fingertips, 24/7.The free download features the latest breaking news and exclusive stories, and allows you to customise your page to the sections that matter most to you.Head to the App Store and never miss a beat in Lanarkshire - iOS - Android The council allocated £200,000 for activities to attempt to boost the sector, plans include investing in photography, South Lanarkshire Tourism Advertising, Lanark and Hamilton Business Improvement Districts, Accessibility, VisitLanarkshire Marketing, VisitScotland Partnership Marketing, Green Tourism, Signage Improvements, and VisitScotland Connect.Council officers will also continue to deliver alternative projects and initiatives to support the sector, an approach that has already been successful with projects including collaborative working at Topgolf and David Livingstone Birthplace.As well as this, the council plans to support the sector from 2024 to 2025 through destination marketing and introducing campaigns