Sony Pictures Is ‘Optimistic’ About Box Office Recovery: ‘Bad Boys: Ride or Die’ Is Going to Be ‘Just Fine’
variety.comPatrick Frater Asia Bureau Chief Sony Pictures Entertainment’s senior management says it remains “optimistic” about the future of cinema, despite a slow start to the North American summer season and industry talk of superhero fatigue.
Speaking on a Sony Group Corporation conference call (on Thursday in Japan, Wednesday in Los Angeles), Sony Pictures Entertainment CEO Tony Vinciquerra blamed current box office torpor on three prongs of disruption that have affected movie production over the past five years: competition with streaming; the disruptions and cost increases brought on by the COVID-era; and last year’s writers and actors strikes.
Together these have led to fewer films reaching theaters. “What really is happening is that people got out of the habit of going into theaters.
As the marketplace begins to recover in terms of having big films, you’ll see people start to go to theaters again,” said Vinciquerra. “The second half of this year, you’re going to see quite a resurgence.
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