Sony Opens Virtual Production Studio in Shanghai, China
variety.comPatrick Frater Asia Bureau Chief Japanese electronics giant, Sony has opened a virtual production studio in Shanghai, China, that it says can be used for shooting film, TV and commercials.
The studio opened last month and is jointly operated with Gwantsi, one of China’s largest commercials production companies. Virtual production involves the use of high-resolution screens that create a backdrop in front of which actors perform.
This can reduce the need for location travel, cut set-up times, shorten post-production and provide a more life-like environment for performers than traditional green-screen environments.
VP studios are also well adapted to motion capture production. “The Mandalorian” is considered a pioneering example of VP, while 2021 movies “The Suicide Squad” and “Dune” used combinations of VP and motion capture.
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