Songs for Screens: Drake, Bruce Springsteen, Dolly Parton Lead Super Bowl Ads as Brands Lean Into Familiarity
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variety.comAndrew Hampp As expected, Bruce Springsteen’s rumored Jeep commercial was the big highlight of this year’s Super Bowl ad haul, with The Boss making his first-ever appearance in a commercial.
His music, however, remains an advertising holdout, as Springsteen opted to compose an original score for the two-minute spot with frequent collaborator Ron Aniello rather than license one of his hits (his publisher Universal Music Publishing Group still collected a fee on the music use, however).Still, Olivier Francois, chief marketing officer for Jeep’s parent company Stellantis, was thrilled to finally team up with his white whale of all celebrity cameos.
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