Sofia Coppola Thought Apple ‘Had Endless Resources’ — Then the Studio ‘Pulled Our Funding’ on TV Series With Florence Pugh: ‘It’s a Real Drag’
variety.comZack Sharf Digital News Director Sofia Coppola continues to shed light on her unrealized adaptation of Edith Wharton’s “The Custom of the Country,” which she was developing as a five-episode series for Apple TV+.
In a new interview with the New Yorker, it’s revealed for the first time that Coppola had cast Oscar nominee Florence Pugh to star in the lead role of Undine Spragg, a Midwestern girl who attempts to ascend in New York City society.
News broke in May 2020 that Sofia Coppola was partnering with Apple TV+ on “The Custom of the Country.” By the end of 2021, the project was killed. “They pulled our funding,” Coppola said. “It’s a real drag.
I thought they had endless resources.” Coppola’s series was not going to come cheap. Her most expensive film was 2006’s “Marie Antoinette,” which had a production budget of $45 million.
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