Social Media For Social Good? A New Platform Replaces The ‘Like’ With The ‘Give’

deadline.com:

Roar Social, a platform at the crossroads of social media and philanthropy, launches its app today in beta after four years of development and with the business in turmoil.

Tweets are out, Roars are coming. This is another video-sharing app but, layered on top, it’s a tool hoping to nudge Gen X and young Millennials (16-36 core) to assert their values and channel viral content and engagement to a larger social purpose.

Specifically: users signing up pick one of a dozen “hero” causes  from climate change to mental health to animal rights. Each of their posts is tagged with the matching icon, meaning all videos on the site — repurposed work from TikTok, YouTube and Reels welcome — are attached to a cause.

There’s no ‘like’ option. Instead, tapping a small cartoon pig automatically donates a penny to the cause through the platform’s proprietary Roar Giving Wallet technology.