SNL’s Chloe Fineman Stars in Hilarious NÜTRL Vodka Seltzer Campaign: Details

usmagazine.com:

From comedian to vodka seltzer sommelier! Saturday Night Live’s Chloe Fineman stars in NÜTRL Vodka Seltzer’s first big ad campaign as Günter, the brand’s cheeky spokesperson.The comedian, 34, said she was “intrigued” when the vodka seltzer brand first came to her and asked her to help develop their new spokesperson.“I had a ton of fun working with the team to bring to life this wacky yet instantly lovable vodka seltzer enthusiast who appreciates the finer things in life and knows what it takes to make a quality drink,” she said in a press release.Fineman also was attracted to the brand because she likes “simple drinks like vodka seltzers.”In order to view the video, please allow Manage Cookies“And I loved the idea of Günter, this kind of fun character, and the slogan ‘Nütrl!

The one with the umlaut!’ really made me laugh,” she told Gear Patrol in a February 2023 interview. “And I think I’m just like a basic bitch and I like a simple drink, so I was just like, ‘I can get behind this.

Vodka, seltzer, real juice, lets go.’”The character of Günter has made it her mission to introduce the world to this delicious spirits-based seltzer.

Throughout the campaign, she appears in monochromatic looks with pops of color to pay homage to NÜTRL’s real fruit flavors and distinct aesthetic.Fineman was initially drawn to the silliness of the campaign and the thrill of creating her own, unique character.“The idea of Günter and the catchphrase were already there, and I was like, ‘Oh, this is perfect, Günter is like a cousin to a couple of characters that I do,’” the California native said in the same interview. “So then it was really fun to improvise and kind of create the ‘weird’ of this character and figure out what makes this character