Snap Rolls Out New Features For Brands Including First Video Ad Between Friend Stories
deadline.comSnapchat parent Snap Inc., which has been struggling to get its advertising business back on track, presented a host of new options for brands Tuesday at the NewFronts.
One of the biggest new features is called “First Story,” which will allow brands to reserve the first video seen by Snapchat users between Friend Stories.
The unit could reach more than 50 million daily users in the U.S. the company estimated. Last month, Snap reported another slide in revenue for the first quarter, signaling that its ongoing ad malaise – partly self-inflicted, partly due to the economic climate – will continue through the current quarter.
Despite its financial stumbles, the company is continuing to grow, reporting 383 million daily active users as of March 31. In addition to First Story, Snap told the NewFronts audience that it is rolling out ads on its Spotlight platform, which is watched by more than 350 million users globally each month.
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