The gang’s business model was to advertise the sexual services of young women on the internet, and then move them from town to town across Lancashire - including towns near Bury.
They applied a particular premium to the feature that a girl was 'new in town', which was often the banner headline on the gang's Viva Street website.
The site offered one woman for hire as 'Bella' in Blackpool in one week, and then as 'Kathy' in Whitehaven the next. The racket was uncovered after people living in a street in Blackburn raised concerns with the police that one of the houses was being used as a brothel.
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