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Simon Cowell
Simon Phillip Cowell (born 7 October 1959) is an English television personality, businessman and record executive. He has judged on the British television talent competition series Pop Idol (2001–2003), The X Factor (2004–2010, 2014–present) and Britain's Got Talent (2007–present), and the American television talent competition series American Idol (2002–2010), The X Factor (2011–2013), and America's Got Talent (2016–present). Cowell is the principal, founder and chief executive of the British entertainment company Syco.
Katy Perry

Katheryn Elizabeth Hudson (born October 25, 1984), known professionally as Katy Perry, is an American singer, songwriter, and television judge. After singing in church during her childhood, she pursued a career in gospel music as a teenager.

Perry signed with Red Hill Records and released her debut studio album Katy Hudson under her birth name in 2001, which was commercially unsuccessful. She moved to Los Angeles the following year to venture into secular music after Red Hill ceased operations and she subsequently began working with producers Glen Ballard, Dr. Luke, and Max Martin.

After adopting the stage name Katy Perry and being dropped by The Island Def Jam Music Group and Columbia Records, she signed a recording contract with Capitol Records in April 2007.

Taylor Swift

Taylor Alison Swift is an American singer-songwriter. She is known for narrative songs about her personal life, which have received widespread media coverage. At age 14, Swift became the youngest artist signed by the Sony/ATV Music publishing house and, at 15, she signed her first record deal.

Her 2006 eponymous debut album was the longest-charting album of the 2000s in the US. Its third single, "Our Song", made her the youngest person to single-handedly write and perform a number-one song on the Billboard Hot Country Songs chart. Swift's second album, Fearless, was released in 2008.

Buoyed by the pop crossover success of the singles "Love Story" and "You Belong with Me", it became the US' best-selling album of 2009 and was certified diamond in the US. The album won four Grammy Awards, and Swift became the youngest Album of the Year winner.

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Simon Cowell Katy Perry Britney Spears Taylor Swift Max Martin Cher Lloyd song Music Tiktok Simon Cowell Katy Perry Britney Spears Taylor Swift Max Martin Cher Lloyd

Simon Cowell joins forces with TikTok, Universal Music Group and Max Martin to launch new music 'talent show' StemDrop

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While the concept of the TV talent show may be obsolescent, with the glory days of The X Factor but a distant memory, our appetite for new music has arguably never been stronger.

As the public's investment in prime time Saturday night pop shows ebbed away, social media rapidly became the go-to place to discover new artists.

With TikTok increasingly able to break emerging talent, it was only a matter of time before Simon Cowell transferred his skills over to socials.

Today, TikTok, Syco Entertainment, Universal Music Group, Republic Records and Samsung announce a groundbreaking new musical venture: StemDrop.

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