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Simon Cowell joins forces with TikTok, Universal Music Group and Max Martin to launch new music 'talent show' StemDrop
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officialcharts.comWhile the concept of the TV talent show may be obsolescent, with the glory days of The X Factor but a distant memory, our appetite for new music has arguably never been stronger.
As the public's investment in prime time Saturday night pop shows ebbed away, social media rapidly became the go-to place to discover new artists.
With TikTok increasingly able to break emerging talent, it was only a matter of time before Simon Cowell transferred his skills over to socials.
Today, TikTok, Syco Entertainment, Universal Music Group, Republic Records and Samsung announce a groundbreaking new musical venture: StemDrop.
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