Showtime Shocker: Linear Network Rebrands As Paramount+ With Showtime; Move Comes Amid Streaming Integration, Cancellations & Potential Layoffs
deadline.comShowtime will no longer be a standalone brand. Paramount Global revealed that the company is rebranding the premium cable network as “Paramount+ with Showtime” as part of a wide-ranging change that also brings the two brands together in the streaming world.
Later this year, Showtime, which already went through major changes last year with the departure of David Nevins, will become Paramount+ with Showtime across both linear and streaming.
Showtime content will then be available on Paramount+’s premium tier. This move applies only in the U.S. Chris McCarthy will continue to lead the Showtime studio and oversee network operations for the linear channel and will work closely with Tom Ryan, who will oversee the Paramount+ with Showtime streaming business.
McCarthy told staff in a note seen by Deadline that he will explain what the changes mean for the company in a town hall on February 23.
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