Showtime‘s linear network, which launched more than four decades ago during the early days of cable, will officially get a new name on January 8, 2024.
The network will be rebranded Paramount+ with Showtime. Parent company Paaramount Global had announced the rebrand earlier this year, combining the previously separate Paramount+ and Showtime streaming apps into a single service under the new name.
A press release announcing the January date called Paramount+ with Showtime “the first of its kind multiplatform brand that integrates streaming and linear content.” Starting today, a launch campaign announcing the rebrand will air on Showtime owned and operated linear channels to drive awareness among viewers, the press release noted.
Original series from Showtime will continue to be available on the rebranded network. The slate includes premieres like A Gentleman in Moscow, the George Clooney-produced The Department and The Woman in the Wall as well as recurring staples like Fellow Travelers, The Chi, The Curse, Yellowjackets and Your Honor.
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