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Showtime ‘George & Tammy’ Ad Snafu Sees NYT Promotion Full Of Fake Review Quotes

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Despite what you may read in the New York Times today, I nor anyone at Deadline ever wrote a review declaring that Showtime’s George & Tammy had an “intense storyline.” However, in a mix-up, that is what you will see on page 24 of the today’s Arts & Leisure section in the Grey Lady.

In fact, the full-page ad for the Michael Shannon and Jessica Chastain starring limited series on the Paramount-owned cabler is full of over-the-top fake quotes from various top tier outlets.

A reality acknowledged by the Times on page 8 of the Sunday Edition’s A-section where it says: “Due to an error, the version of the George & Tammy ad printed in the Dec 11 issue of the Arts & Leisure section ran with incorrect quotes.

The below ad is correct.” That error was actually the result of a communications breakdown of sorts, I have discovered. In a standard practice for putting promotions in print publications, Showtime’s marketing team sent a mock-up ad over to the New York Times to serve as a place-holder.

Read more on deadline.com
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