Showcase Cinemas offering free entry during heatwave - but only to certain people

manchestereveningnews.co.uk:

As the UK gets ready to bask in record-breaking temperatures, Showcase Cinemas is offering free entry to its fully air-conditioned cinemas so people can keep out of the hot sun.

But there's a catch - only people who have red hair can enjoy the offer. Showcase is offering free entry to those of a fairer complexion on Monday (July 18) and Tuesday (July 19), when temperatures are predicted to top 40C in some places.

Red heads, often more vulnerable than most to the sun’s rays, will be allowed to shelter from the heat while catching one of the latest blockbusters for no cost at all.

Mark Barlow, UK general manager for Showcase Cinemas, said: “While the UK enjoys some much-needed sunny weather, we know how hard some people find the heat.