Shoppers who drink coffee have been issued a warning. According to a new study, drinking coffee before you heading to shops full of tempting goodies could make you spend a lot more than you originally planned.
Published in the Journal of Marketing, the study examined how coffee consumption influenced spending and found that it stimulated additional purchases as well as higher spends.
Researchers found that it also influenced what type of items they bought, with a strong preference for "hedonic", or sensual items.
In addition to candles and massagers, caffeinated shoppers were also more likely to spend big on fragrances, chocolate, decorative objects, and luxury vacations; while low hedonic items like stationery, kitchen utensils and storage items were less likely to be purchased by buzzed buyers. READ MORE:Marks and Spencer issues nationwide BAN in all shops Justifying their investigation, the paper's authors said caffeine was under-researched saying: "Understanding how and why caffeine consumption influences spending is important since caffeine is one of the most powerful stimulants that is both legal and widely available." To find this out, social scientists from across the world conducted studies on people entering shopping centres, handing some a caffeinated beverage and others decaf or water.Read more on manchestereveningnews.co.uk