BBC, the risqué adverts first garnered attention after a number of people reported seeing ones featuring the brand IVRose as they were reading a story on Elle.com.
IVRose's Facebook page is managed by a Chinese firm called Shanghai Lishang Information Technology Co Ltd.Its contact details match those of another fast-fashion website, ChicMe, whose name features in an almost identical advert.Taking to Twitter, many people commented on the advert for the cheeky garments.One person posted: "I've been getting these ads lately too.
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