Shop New York Post X Old Jewish Men merch and then hit the deli
nypost.comNYC Deli Association, here with a treat for you — and maybe a gentle nudge and nag, too. Jokes aside, the Old Jewish Men and New York Post are back again with a hot new “delicore” merchandise collab you need to see.
By way of tees, tote bags, hats and mugs, the new launch brings the fictional but necessary “NYC Deli Association” to life, in addition to sharing the headlines we wish were true and other gripes with the world, like carrying too much, having to go too far or the sudden switch to crypto (what is that, anyway?)However, this is no joke to us, nor those who value accessible and affordable pastrami, among other things.
The merch lineup includes two limited-edition shirts with fully produced New York Post covers, in addition to tote bags, mugs, hoodies and a cap.
Each feature the NYP and OJM logos, in addition to the brand new NYC Deli Association pickle logo, that we guess is a classic Kosher dill.For those unfamiliar, OJM is a lifestyle brand created by Noah Rinsky and Bryan Seversky, which features images of elderly Jewish men in a variety of meme-able moments — most recently demanding affordable lox prices and access to public restrooms — in addition to real life demonstrations and “protests” to bring attention to their various causes.“The inspiration for this was an homage to New York Post and Page Six designs, and then celebrate this bygone era of deli culture,” Seversky told The Post. “These guys have sort of become the New York City police in some ways, holding these places accountable for what they see as outrageous prices.
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