Shondaland has promoted executives Alyssa Schimel, Catherine Yan Lustro and Seth Plattner in the areas of communications/marketing, consumer products and digital media, respectively.
The announcement comes on the heels of the company’s 20th anniversary on March 27. Schimel will expand her role of Vice President of Marketing and Communications to the newly created role of VP, Global Content Marketing, Communications and Talent Strategy.
In that role, Schimel will oversee the communications and marketing for all Shondaland content including streaming, broadcast, audio, digital, consumer products and experiences.
She will also lead talent strategy for all external talent associated with Shondaland projects as well as Shondaland executives.
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