There are many ways to hard launch a new relationship. A sudden snap of your partner roaming the streets of Paris with a red heart emoji as the caption, a selfie of the pair of you sharing a string of spaghetti at the dinner table.
Or, if you’re Emily Ratajkowski, a saucy snap with your new boyfriend starkers on a sofa.The hard launch isn’t about mystery or subtlety (read: your partner’s watch in the corner of a #foodie post), it’s confirming your relationship with a post seemingly out of nowhere.
It’s loud and clear. No need for an Insta stalk. It’s worked for a number of our fave celebrity couples including Adele, 34, who chose the hard launch tactic with beau Rich Paul in a photo carousel of solo shots finished with a photo of the pair of them in a photobooth.
Em Rata’s new bae, Eric Andre, shared their nudey launch on Instagram captioned: “Happy Valentine’s Day” and broke the internet at the same time.The comments section went wild but most importantly, their relationship was loudly and (very) clearly confirmed.
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