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Shining A Light On TV In Central & Eastern Europe And Beyond: NEM Dubrovnik Sets Out Its Stall

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NEM Dubrovnik is the international TV event that the industry told Sanja Božić-Ljubičić would never work… but which quickly established itself as a diary date for buyers, sellers and senior execs. “There are a lot of festivals and markets and my business friends and colleagues said this will never fly,” recalls Božić-Ljubičić, CEO of Mediavision, which created NEM Dubrovnik and runs the event. “I wanted it because I think this region is highly neglected.

It started as a something that would somehow unite all the people from the region, but from year one, it became about Europe and the States and beyond.” Certainly, the location helps.

Dubrovnik in June is a nice place to be: “The location is really something special, it’s a gem that the world has recognized,” says Božić-Ljubičić.

A beautiful setting alone, however, does not attract 1,000-plus industry folk, although it does lend the event its convivial atmosphere.

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