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Series Mania’s Rise Reflects Buoyancy of Scripted TV

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variety.com

Tim Dams It may only be six months since 2021’s pandemic-delayed edition of Series Mania took place, but the annual Lille, France-based drama festival returns once again but this time in its traditional slot of March 18-25.It’s been “challenging” for the Series Mania team to pull together 2022’s program so soon after last year’s event, says general director Laurence Herszberg.However, it hasn’t been hard to attract projects to the festival.

In a reflection of both Series Mania’s growing stature and the buoyant state of the scripted TV market, the event had 331 submissions from 46 different countries to the competition program.

She says Series Mania, which was created in Paris in 2010 and moved to Lille in 2018, is very different from a giant TV sales market, which she reckons the industry is shifting away from.

Rather it’s a place where scriptwriters, producers and platforms can build relationships and make connections, and discover scripted projects, often at the start of their life.

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