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Sega partners with fashion brand Lavair for retro Mega Drive trainers

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Sega’s iconic Mega Drive console can now pick up a line of exclusive sportswear designed in collaboration with independent trainer label Lavair.The line, which launches on July 23 directly from Lavair, will be split into two.

The ‘Exo Sega Mega Drive Mono’ offers a predominantly black shoe with a black grid pattern evocative of early Mega Drive game cases, while the ‘Exo Sega Mega Drive Analog’ adds a purple hue.Each pair of trainers is joined by a baseball cap in matching styles, with the underside brim of the Analog cap replicating the shoe’s purple, while the Mono cap opts for a black-silver effect.The Sega Mega Drive – known as the Sega Genesis to those of a North American persuasion – originally launched in Japan in 1988, before.

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