Screenwriters Behind ‘BlackBerry,’ ‘Flamin Hot’ Share How They Turned Brands Into Stories: ‘We Never Saw Our Movie as a Product Movie’
variety.comTodd Gilchrist editor Intellectual property — the books, films, characters and properties that get butts into seats — has long been a cornerstone of Hollywood moviemaking.
But many of this year’s films have drawn from less likely, though perhaps inevitable, sources of inspiration: products and brands.
Movies ranging from “Barbie” and “Air” to “BlackBerry” and Michael Mann’s upcoming “Ferrari” all to one extent or another leverage the namesake of the object, or the business associated with it in the name of attracting audiences to theaters.
This parade of product-driven titles seems to mark an inflection point in a crowded entertainment landscape where consumer recognizability has become one of the most important (or seemingly only) factor when deciding which movies to make.
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